The CEO of Meta, Mark Zuckerberg, announced that Meta is releasing a new paid authentication subscription service.

Zuckerberg writes in a stake: “This new feature is about growing authenticity across our services.”

Users on Meta (Instagram and Facebook Platforms) can submit their government ID and get a blue verification mark for $11.99 monthly on the web and $14.99 monthly on iOS. This feature will be proclaimed in New Zealand and Australia in February, and additional countries will be tracked.

Meta has historically approved authentication to famous users like officials, politicians, affiliates of the media, and organizations to indicate their acceptability.

However, this new subscription service is analogous to Twitter’s refurbished service, which also grants users a verification symbol if they wage a monthly membership called Twitter Blue. Twitter launched this service in December after the new owner Elon Musk hauled overdue the opening launch.

The Tesla and SpaceX Ceo, who attained Twitter for $44 billion in October, alleged, “this new service will be the inordinate leveler and give influence to the people.”

Furthermore, the spokesperson of Meta held that impression defenses are in place with Meta verified subscriptions. To be suitable, users must be at least 18 years old, encounter the lowest account activity necessities and acquiesce a government ID that bouts their profile name and photo. The subscription will also contain proactive intensive care for account impersonation.

Elon Musk has been open about his commitment to ultimately remove badges from Twitter accounts that were verified before the Twitter launch. Meanwhile, Meta will not change accounts that are already verified as the company tests its service.

Additionally, businesses are not now appropriate to rub on Meta verification. The company said users could not change their profile name, username, date of birth, or profile picture without further working through the application procedure.