Making an Offer<\/strong><\/li>\n<\/ol>\nTo engage them once the lockdown has been lifted, make an offer.<\/p>\n
Tell them that the offer is redeemable once trading resumes.<\/p>\nLockdown Is Over<\/figcaption><\/figure>\n<\/span>How Can You Ensure Maximum Revenue Once the Lockdown Is Over?<\/span><\/h3>\nObviously, because of the Coronavirus, you are now promoting your brand instead of aiming towards revenue generation.<\/p>\n
However, there are some ways to ensure that you again reach the top of your game once the lockdown has been lifted.<\/p>\n
We have arranged a few of them that will help you later on:<\/p>\n
\nWishlist<\/strong>: Make your customers add their favorite items to their wish lists.<\/li>\nAbandoned Carts<\/strong>: Your conversion campaigns are paused so, tag the customers who are adding things to their Wishlist to re-target them later in the future.<\/li>\nGift or Promotional Cards<\/strong>: Let people purchase gift cards because they can be given as a present during the lockdown, and the recipients can avail them later.<\/li>\nSpecial Discount on Pre-orders<\/strong>: Give your customers a facility \u2013 tell them that if they order a product now, they\u2019ll get a special discount. We assure you that this strategy will engage several existing customers and attract some new ones too.<\/li>\nLaunch a Competition<\/strong>: Gamify your mCommerceapp online experience. Let your customers create and customize a shoe or a suit and tell them that the best customizer among them will win.<\/li>\n<\/ul>\n<\/span>Create Educational Content For Your Customers<\/span><\/h3>\nEducational content will remind your customers about the additional facilities they get when they purchase a product from you.<\/p>\n
You can tell your customers about a product or its additional uses.<\/p>\n
Also, use lifestyle imagery with such content to give your customers the best experience while reading your content.<\/p>\n
You can incorporate educational content in your emails or in your posts on social media.<\/p>\n
Make sure the content is geared towards the current situation.<\/p>\n
Some examples of topics people would love to read during the lockdown would be:<\/p>\n
\nHow to work from home?<\/li>\n How to workout at home?<\/li>\n How to take care of your skin at home?<\/li>\n How to stay happy?<\/li>\n How to rearrange your home?<\/li>\n<\/ul>\nNoticed something? The \u201cHow to\u201d<\/strong>! people will instantly know directly from the heading that they will learn something new from this post or email.<\/p>\nYou can also incorporate a product that you have for sale in your content to get pre-orders.<\/p>\n
<\/span>Tell Them About Your MCommerceApp (Your Brand)<\/span><\/h3>\nWe are promoting your mCommerceapp so, why not give your audience a little info on why you do what you do.<\/p>\n
This is the best time to tell your customers about your core values, brand stories, goals and motivations.<\/p>\n
During the lockdown, your customers have the time to read about your mCommerceapp and learn more about your brand.<\/p>\n
So, tell them about the driving force behind what you do, make it personal.<\/p>\n
Some examples of these posts or emails can be:<\/p>\n
\nThe story behind the brand.<\/li>\n Behind the scenes.<\/li>\n Meet our team.<\/li>\n What we do and why.<\/li>\n Our motives.<\/li>\n<\/ul>\n<\/span>How Often Should You Post or Send Emails?<\/span><\/h2>\nToo many emails and posts will just irritate your customers.<\/p>\n
You don\u2019t want to flood your customer\u2019s inboxes with tons of emails, right?<\/p>\n
So, keep emailing them but at a low pace.<\/p>\n
Know this, your competitors might be sending too many emails, and from your side, there would be fewer emails but more valuable content.<\/p>\n
In the end, your customers will welcome the change and get engaged with your emails.<\/p>\n
<\/span>Step #3: Utilizing Your mCommerceApp Followers and Community<\/span><\/h2>\nSocial media is all about engagement, right!<\/p>\n
For now, all you need to know is that social media has the power to keep your customers engaged,not only during the pandemic but always.<\/p>\n
And as usual, we have some ideas for you that will keep your audience engaged:<\/p>\n
\nOnline polls (Ask them what they want to hear about, or what they prefer)<\/li>\n Open questions or favorite brands (likes and dislikes)<\/li>\n Use your content to provide tips on using products.<\/li>\n Start interactive live sessions.<\/li>\n Create hashtags that are specific to your mCommerceapp so that your customers can get engaged and share your content.<\/li>\n<\/ul>\n<\/span>Over to You<\/span><\/h2>\nWe know that your warehouse is closed.<\/p>\n
But this does not mean that your journey with your customers has come to an end.<\/p>\n
What it truly means is that your journey has just changed a bit.<\/p>\n
What should you do?<\/p>\n
Well, you should avail of this opportunity and promote your mCommerceapp as much as possible.<\/p>\n
This period has given you a chance to find new and innovative ways to engage your customers, so do it.<\/p>\n
Let\u2019s revise all the things that you read and learned above:<\/strong><\/p>\n\nKeep your customers informed about everything you do with your mCommerceapp.<\/li>\n Engage your customers by using your social media and emails.<\/li>\n Pause any marketing campaigns geared towards conversion and start promotional campaigns.<\/li>\n Create a list of customers that you can re-engage later when the lockdown ends.<\/li>\n Create situation-oriented content using social media that will help your brand stay on top of your customer\u2019s mind.<\/li>\n Restart your revenue generation once the lockdown has been lifted and make a comeback with discounts, gift cards and incentives.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Everything is closed due to the lockdown, which includes physical stores. Everybody is at home, and according to research, web traffic has increased by 37% during this time. This means that there are thousands of people online. Maybe they are searching for something or just surfing the internet. Some individuals or entrepreneurs, during this time, […]<\/p>\n","protected":false},"author":21,"featured_media":219564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/posts\/219559"}],"collection":[{"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/comments?post=219559"}],"version-history":[{"count":1,"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/posts\/219559\/revisions"}],"predecessor-version":[{"id":240625,"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/posts\/219559\/revisions\/240625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/media\/219564"}],"wp:attachment":[{"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/media?parent=219559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/categories?post=219559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hitechwork.com\/wp-json\/wp\/v2\/tags?post=219559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}