Startups are in a unique environment where the rules of the game are constantly changing. What worked two years ago may not work today, and even worse may actually harm your company instead of helping it. One example of this is the pitch deck, which used to be considered a way for startups to explain their idea or service quickly and easily to potential investors.<\/p>\n
Today, this tool has changed dramatically, mostly because of the rise in popularity of crowdfunding platforms such as Kickstarter and Indiegogo where anyone can present their product or idea on a public website and find people interested in funding it. A new level was also added with mobile apps such as Fundable that allows entrepreneurs to launch their campaigns from anywhere in the world within minutes, automatically receiving all legal and financial information for investors.<\/p>\n
So, although the first impression of our product or idea is extremely important, what may have worked two years ago might not work today. That’s why if you are planning on launching a Kickstarter campaign soon I recommend reading this article together with one other similar resource to determine which elements should your pitch deck contain.<\/p>\n