You must be wondering why advertisements keep appearing while you are using your cell phone. They are simple pop-up ads on Android and are used for marketing purposes. Here is the complete guide to pop-up ads on Android and everything you need to know about them.

What Are Pop-Up Ads?

Pop-up ads are digital marketing messages that are displayed on someone’s screen while they are using their phones. A pop-up ad is an interface component appearing on top of the page’s content. Such pop-up ads are used to lure the user’s attention towards the product or service. Through these pop-up ads, visitors are taken to the targeted website to subscribe to the website, make a purchase, or for many other reasons.

Types of Pop-up Ads

Are pop-up ads of a few kinds? No, there are numerous types of pop-up ads, but the following is a short list of them.

Helpful Pop-up Ads

• Subscription Ads

These pop-up ads collect contact details like mobile numbers or email addresses from users to generate leads. Such pop-ups encourage visitors to subscribe to your site’s newsletter.

• Welcome Ads

This kind of ad welcomes you to their website and is usually located on the home page. These ads aim to capture visitors’ attention and deliver an important message immediately after the user enters the site.

• Pop-up to Promote Deals

Another brilliant use of pop-ups is to inform visitors about ongoing promotions and discounts. These ads should have catchy messages, a reasonable price, and a call to action option so the user can shift to your product page.

• Video Ads

This is an amazing pop-up ad that lets the user watch your YouTube Videos on the page you are on rather than leaving the page. This brings in great results as the user views your product and doesn’t have to roam around other sites.

Unwanted Pop-up Ads

• Amazon ads

One of the most unwanted pop-up ads is the one that announces you won something. “Congratulations! You just won this” pop-up; these ads promise some surprise or gift card from Amazon. Whenever you see such ads, be aware that they contain viruses. They will provoke you to click on them, but please don’t do that, or else you will be risking personal information or downloading new malware.

• Facebook “claim prize” pop-up

This is another form of the above-mentioned pop-up ad scam. The difference is that this time, it will appear on Facebook. Facebook usually needs you to fill out your info and click some mysterious link to achieve your price. This will probably result in a security compromise, and due to that, they might get access to your location and scam you really badly.

• Google Security Malware Alert Pop-Up

The Google security malware alert pop-up ad is a fake warning to trigger you to install a virus that will expose your details online. Chrome and Android both provide their security warning occasionally, but you will never receive a warning like this:

• Like “Google security warning.”
• Asks the user to call an unknown number
• Inquire about personal details or money-related inquiry

• YouTube Survey pop-up

Never tap on YouTube pop-up ads on Android because they usually come from some adware that wants to hijack your browser. This virus is quite severe because it aims to enter your device, download malware, and then later demand money to eliminate that virus.

Pop-Up Ads on Android: Pros and Cons

Pop-up ads are extremely powerful tools for online marketing. But like everything else, they have pros and cons.

Pros

• Affordable

Pop-up ads are reasonable to purchase compared to other types of ads. Many websites offer pop-up ad services on a friendly budget.

• Targeted customized messaging

Visitors respond better to personalization, so creating customized ads will increase your chances of luring customers. Pop-up ads can be customized according to geolocation, customer journey, previous engagements, and user behavior. This ensures that the right message is sent to the right target audience.

• Increment in conversions

According to sources, websites that use pop ads have four times higher rates of conversions than sites that don’t utilize pop-up ads.

• Zero-party data collection

Another benefit of pop-up ads is the first-hand data collection. Whenever you tap on a pop-up email or phone number, you get the website or service’s first-hand information. Pop-up ads are an effective way for customers to provide their information without any hassle.

• Versatility

Such ads have multiple purposes. They also serve their purpose when they need to notify the user of anything regarding the website as soon as they visit or also ask them some questions that will let them into the site that requires Parental Guidance.

• Lead generation

There are proven cases of visitors becoming potential leads by leaving their contact details after interacting with these ads. When their data has been received, it is transferred further towards ESP and CRM, where the leads are sorted further. Once sorted, they are sent a bonus for subscription and moved to convince further through SMS campaigns and emails.

• Adaptability

Pop-up ads help you to announce anything or notify users about the new launch without the need to ask the developer to alter the website code for you.

Cons

• Intrusive

Continuous pop-up ads can be annoying and intruding, leading to a bad user experience and increasing bounce rates. If you don’t follow the correct strategies, your conversion rates will shift to bounce rates.

• Overusing

Users can get pissed off due to over usage of pop-up ads. It brings out a negative user experience for visitors. You need to use your ads wisely and not overdo it at all to avoid user fatigue.

FAQs

Q: How to detect malware on Android?
Ans: You will start receiving any warnings about viruses. You will keep interacting with unwanted pop-ups and new tabs won’t get removed. Undesired Chrome extensions or toolbars won’t go away. Your browser keeps directing you to unfamiliar links.

Q: Does Android have a built-in virus scanner?
Ans: Yes, Google Protect is Android’s primary tool against such viruses. It protects your Android from various aspects that can lead to security compromise. Every Android device has this feature.

Conclusion

Pop-up ads on Android usually appear when you have installed third-party apps or clicked on an unfamiliar link. These ads seem really intrusive when you have nothing to do with them. If targeted right, some pop-up ads on Android seem really helpful and efficient for time saving as well. Either way, be cautious before clicking anywhere.