Do you want to know how to increase Twitter engagement? Expanding your X engagement naturally might seem a tremendous task for an influencer or business. With steadily more content produced regularly, users are frequently saturated with content overload.
But it does not mean you can’t be famous and authentic existence on X. You can easily leave your mark on Twitter by implementing these effective strategies to increase X engagement.
What Is Twitter Engagement?
X engagement is when someone interacts with the tweet that you post. There are several different ways followers can interact with your post, including:
- Click the tweet to enter the expanded post view.
- Responding to your post, such as comment and like.
- Repost your post or quote the post.
- Follow your account from the post.
- View the embedded media in the post
- Click your display picture in the post to view your profile.
- Open the hashtags in your post.
In short, if users connect with your content in any of the ways mentioned above, the X platform considers this activity as engagement.
What is an Average Twitter Engagement Rate?
Twitter engagement rate is calculated as the total number of interactions (likes and retweets) a post gets divided by the total number of posts the profile published. Then, the result is divided by the total number of followers and multiplied by 100.
0.045% is the average engagement rate on X.
If you have 10,000 followers on X, you can hope for just 4 interactions for each of your tweets.
Something above 0.5% is a brilliant X engagement rate, so if you have 10,000 followers with 50 interactions per post, then that is already a high engagement rate.
How to Increase Twitter Engagement – Proven Strategies
Let’s look at some highly successful strategies to increase your X engagement quickly. But remember, these tips will only work if your posts are getting high reach. So, firstly, you need to know how to expand Twitter’s reach. Let’s dive into some effective and proven strategies on how to increase Twitter engagement.
1. Engage with other User’s content.
If you want others to interact with your post, a great way to start is to always interact with them first. Like, comment, and quote posts of your follower’s content when you can, and following them can also be beneficial.
2. Add Images, Videos, and GIFs on your Tweet
If you have seen a few viral posts from celebrities, brands, or influencers on X, you will realize that most of them have pictures, GIFS, or videos with text.
You can share your views on a trending topic and add creative visuals to your post to increase Twitter engagement. Moreover, GIFs, animation, and video content can work excellently in posts. Find interesting ones to attach to your tweets regularly.
3. Keep Your Post Brief
On Twitter’s standard account, you can only share your thoughts in 280 characters. However, Twitter Premium or Twitter Premium+ subscribers can post up to 25,000 characters. According to the analytics, long posts will get the most impressions, and users can get more clicks on such posts. So, if you want to expand your Twitter engagement, try to get Twitter Blue and enjoy the benefits of its premium services.
4. Create Posts with Polls
X introduced the feature to create a poll and get votes from the audience directly. You can ask the followers what they think about a specific product, topic, or feature and interact with them in real-time.
An interesting poll could grab User’s attention and convince them to respond immediately. It is an easy but effective strategy to engage a huge audience in a short time.
5. Be Responsive and Supportive
It is a simple strategy to help you to increase Twitter engagement quickly. Individuals who interact with creators, brands, influencers, or businesses are looking for answers to their queries or clarification instantly.
So, keeping a check of the replies to a post or thread is a great idea. With this strategy, you can reach out to people who want to know more about your posted topic, product, and services.
6. Promote a Trending Hashtag
On X, there are multiple trending topics that you might see in your location or posts. You can increase engagement by promoting and adding hashtags to your tweets.
Based on a report, posts with a unique hashtag have a 33% higher chance of getting quoted or shared than those with just text. If you include one that is trending, you can inspire people to interact with the tweet and share it on their timelines.
7. Know Your Peak Hours
Just like with social media platforms, there will be specific times of the day or days of the week when more of your followers will be active on the platform or more likely to engage with the content. You can easily find out your peak hours from X analytics and post during them and increase Twitter engagement.
8. Use Twitter Ads
When you are searching for the best engagement quickly, Twitter Ads can be a great way to do so, especially if you don’t have a lot of followers or followers that usually engage with your content.
X Ads are expensive, but they can still help to expand engagement when you need it. Pay for promoted posts works best for this purpose.
9. Don’t Tweet Too Much
Even though it can be hassled to keep a check on your content, you don’t want to share too many posts and drown in your content. If you post too many, you will not only observe your Twitter engagement not expanding, but you will likely see it drop more quickly.
According to multiple case studies, posting 1 and 3 times a day was the perfect frequency for brands, businesses, or influencers and offered the highest engagement levels. However, when they shared 4 or more in a day, their engagement rates decreased.
10. Get Verified on Twitter
You can increase Twitter engagement by getting verified on Twitter. With a verified account, you get a blue checkmark, which is the authenticity of X, which means that’s account is real. However, the Twitter Premium is worth it for getting a blue tick mark with a lot of benefits like prioritized ranking on replies and your profile being highlighted on For You recommendations.
11. Space Out Your Tweets
When you are sharing those 1-4 posts a day, don’t publish them all at once. Try to post them timely between your peak hours or throughout the entire day. It will increase the reach of the users who see your post, helping to expand Twitter engagement.
12. Use Power Words
Using power words in a blog headline can increase clicks on it. The same rules can be applied to posts. Crafting a post is similar to creating a blog headline; you don’t have a lot of space for either one. You want to make it as attractive as possible while mentioning it provides value of some sort.
13. Talk about high-profiles
When you interact with a major player in your business, it can help get some eyes on you. On X, even talking about or tagging a celebrity, influencer, brand, or any leader can be enough to get extra eyes and engagement on your tweet.
Final Words
In this article, we have shared the complete guidelines on how to increase Twitter engagement. However, you can implement the strategies mentioned above with Twitter Premium to increase reach and engagement easily and more quickly.
